The NEW CROSSOVER could become the brand’s best-seller in the U.S.
Mazda will strengthen its U.S. lineup with a new crossover in 2021, reports Automotive News. The vehicle will be entering the production at a plant shared by Toyota.
According to Masamichi Kogai (CEO Mazda) the new vehicle have the potential to become the brand’s best-seller. Not much else is known about the upcoming crossover, but one thing is confirmed that it’ll be targeted only for U.S. Market. “We are actually going to introduce a totally new and different type of SUV,” he said, reports AN. “R&D is coordinating with our North American operations on that right now.”
Kogai further added that the new crossover will be “our declaration that we are going to grow our business in the U.S.”
Mazda’s sales in the U.S. market have declined for the second year now, sitting at below 300,000. Four years ago, Mazda predicted it would be moving 400,000 vehicles by now but that didn’t seem to happen.
Adding new crossovers to the lineup will definitely help sales number and possibly increase Mazda’s market share beyond the current 1.7 percent.
While the brand’s new crossover won’t be here until 2021, Mazda confirmed introducing new technology that could help increase its standing in the U.S. market. Starting in 2019, the automaker will bring out an electric vehicle, a mild hybrid, a redesigned lightweight platform.
Recently, Mazda and Toyota made an announcement that they would share a plant together in the U.S. Mazda will use the facility to build crossovers, while Toyota will build the Corolla.