50+ New Cars From FORD by 2025.
Automobile manufacturer Ford has announced an intense growth plan for China as it seeks to expand its existence in the country. Besides the fact that the automaker’s recently announced the tie-up with Chinese automaker Zotye, Ford claims to introduce more than 50 new vehicles to the Chinese market by 2025. By the time the company is targeting to increase the revenue by upto 50%.
The main objective will center around the SUVs and electric vehicles. Starting in 2019, Ford will commence building five more vehicles for the Chinese domestic market in plants within China and which includes a Lincoln model and the recently released global market “the-all-electric-crossover.
By the end of that same year, all Ford and Lincoln vehicles in China will be linked via a connect to device or a modem embedded in the car. Research and development activity will also grow, and the automaker will continue to work closely with Baidu on an independent platform that will increase the rollout of self-driving cars.
As part of its growth plan, the automobile maker will introduce eight more SUVs. Between Ford and Lincoln, there will be at least 15 electric vehicles introduced. The Ford-Zotye tie-up will add a range of affordable electric vehicles once it gets regulatory approval.
Ford aims to produce its Chinese market vehicles locally to better cater to the local needs. Last month, the automaker opened the “Nanjing Test Center”, which will be used to develop products for the Chinese market and fetch the differences in the driving requirements of Chinese customers. “Some of our most advanced manufacturing and innovation facilities are here in China, Producing more vehicles for China locally allows us to improve the benefits for our customers, our partners and our bottom line.” – said Peter Fleet, Ford Asia Pacific group vice president.
Partnerships with Changan and Jiangling will start coming in frame from 2018 when Ford will start adding new simplified distribution services for China only. Lincoln will continue to be sold separately from Ford to emphasise its position as a luxury brand and more of a status based car from the fastest growing automaker.
“Now is the time to deepen the partnerships we have with Changan and Jiangling Group and present one Ford brand in China, the new distribution services division will enable us to offer an enhanced experience for our customers and more closely connect with our dealers and the community.” – said Fleet. He also emphasised on how Ford is committed to meet the need of the Chinese Customer.