Ferrari claims to double their production from 2018.
Ferrari is well known for making sport cars, but for some people they’re prohibitively expensive. Portofino which the least expensive car of next year’s lineup which costs more than $200,000. Which apparently is in so much demand that they’ve to increase the production for upcoming year.
According to a report from Bloomberg to meet the demand Ferrari will double factory shifts to twice a day, which will eventually result in nearly 9,000 cars in 2018. Even the automaker was surprised with this figure as they’re expecting such sales by 2019, but strong interest in sports car has apparently made it near. When Ferrari introduced its very first SUV, we can even expect the sales to reach more than 10,000 units a year.
This production increase is reportedly part of a plan from the Italian automaker’s CEO Sergio Marchionne, which will eventually increase the profits without effecting the exclusivity. In Q1 of next year we can even expect a more detailed plan for Ferrari’s next five years. If the reveal happens we’d we knowing more about Ferrari’s plan for the SUV’s as well as the targeted production volume. One such plan is revealed doubling operating profits to about $2.35 billion (€2 billion) per year by 2022.
As per Bloomberg report, the increase in sale of Ferrari’s is due to increasing number of millionaires worldwide. A report disclosed by the end of 2016 there were an estimated 13.6 million people in the world with seven figure net worths. That tell us its an 36 percent increase since 2006.
We can say as long as there are wealthy customers in the world looking to own rare and exotic cars, we can say Ferrari’s business will continue to do well.
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